Top-Down Lighting Bias
A tendency to interpret shaded or dark areas of an object as shadows resul...
Everything About Design & More.
One place to find everything about design process, methods, approaches, principles and many more..
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Design Sprint
The sprint is a five-day process for answering critical business questions ...
Scenarios
Scenarios describe the stories and context behind why a specific user or us...
Design Thinking
The design-thinking ideology asserts that a hands-on, user-centric approach...
Pareto principle (80/20 Rule)
The Pareto principle (also known as the 80/20 rule, the law of the vital fe...
Eye tracking
Eye tracking is the process of measuring either the point of gaze (where on...
Design Ethnography
Design ethnography is ethnographic qualitative research set within a design...
Structural Forms
There are three ways to organize materials to support a load or to contain ...
Alignment & Proximity
The placement of elements such that edges line up along common rows or colu...
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