Nudge theory
Nudge is a concept in behavioural economics, political theory, and behaviou...
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Pareto principle (80/20 Rule)
The Pareto principle (also known as the 80/20 rule, the law of the vital fe...
Concept maps
Concept maps are graphical tools for organizing and representing knowledge....
How Might We
The “How Might We” or HMW method is an essential Design Sprint methodol...
Design Charrette
A design charrette is a short, collaborative meeting during which members o...
Common Fate (Gestalt Laws)
Elements that move in the same direction are perceived to be more related t...
Scenarios
Scenarios describe the stories and context behind why a specific user or us...
Three-Dimensional Projection
A tendency to see objects and patterns as three-dimensional when certain v...
Aesthetic-Usability Effect
The Aesthetic-Usability Effect is a condition whereby users perceive more a...
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