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Notice: Function amp_is_available was called incorrectly. `amp_is_available()` (or `amp_is_request()`, formerly `is_amp_endpoint()`) was called too early and so it will not work properly. WordPress is currently doing the `init` hook. Calling this function before the `wp` action means it will not have access to `WP_Query` and the queried object to determine if it is an AMP response, thus neither the `amp_skip_post()` filter nor the AMP enabled toggle will be considered. It appears the plugin with slug `schema-and-structured-data-for-wp` is responsible; please contact the author. Please see Debugging in WordPress for more information. (This message was added in version 2.0.0.) in /home/crtivo5/4i.design/wp-includes/functions.php on line 6085

Notice: Function amp_is_available was called incorrectly. `amp_is_available()` (or `amp_is_request()`, formerly `is_amp_endpoint()`) was called too early and so it will not work properly. WordPress is currently doing the `init` hook. Calling this function before the `wp` action means it will not have access to `WP_Query` and the queried object to determine if it is an AMP response, thus neither the `amp_skip_post()` filter nor the AMP enabled toggle will be considered. It appears the plugin with slug `schema-and-structured-data-for-wp` is responsible; please contact the author. Please see Debugging in WordPress for more information. (This message was added in version 2.0.0.) in /home/crtivo5/4i.design/wp-includes/functions.php on line 6085
A/B Testing – The 4I.Design

Comparing two versions of a design to see which performs better against a predetermined goal


• A/B testing is an optimization technique that allows you to compare two different versions of a design to see which one gets you closer to a business objective.

• Tests are run by randomly assigning different people down two paths—the “A” test and the “B” test—until a statistically relevant sample size is reached.

• Testing can assess design aspects such as different treatments of text copy (tone, length, and font size); form elements (how many, layout, and which are required); and different treatments of the button or call to action (page placement, size, color, and labeling).

• A/B testing won’t help you understand why the design was preferred over the alternate, so pair it with qualitative methods to gain a deeper understanding of customer trust, desires, attitudes, and needs.


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