Using web-based tools to reveal statistically relevant data for usability enhancements
Enables design teams to leverage web-based tools to collect statistically significant information about what people are doing on your website or web application.
- The focus is on planning the appropriate strategy for the study, accurately selecting the right automated remote research tools, and configuring the logistics.
- Automated research tools can help researchers understand usability issues such as length of time and performance on task, common click paths, and trouble spots.
- It should be used with qualitative research methods that provide insight into why site visitors behave the way they do.
- Quantitative data can be triangulated with observed behavioral data to decide which usability enhancements to make.
- There a growing number of web-based research tools available that are both quantitative and qualitative.