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Notice: Function amp_is_available was called incorrectly. `amp_is_available()` (or `amp_is_request()`, formerly `is_amp_endpoint()`) was called too early and so it will not work properly. WordPress is currently doing the `init` hook. Calling this function before the `wp` action means it will not have access to `WP_Query` and the queried object to determine if it is an AMP response, thus neither the `amp_skip_post()` filter nor the AMP enabled toggle will be considered. It appears the plugin with slug `schema-and-structured-data-for-wp` is responsible; please contact the author. Please see Debugging in WordPress for more information. (This message was added in version 2.0.0.) in /home/crtivo5/4i.design/wp-includes/functions.php on line 6114

Notice: Function amp_is_available was called incorrectly. `amp_is_available()` (or `amp_is_request()`, formerly `is_amp_endpoint()`) was called too early and so it will not work properly. WordPress is currently doing the `init` hook. Calling this function before the `wp` action means it will not have access to `WP_Query` and the queried object to determine if it is an AMP response, thus neither the `amp_skip_post()` filter nor the AMP enabled toggle will be considered. It appears the plugin with slug `schema-and-structured-data-for-wp` is responsible; please contact the author. Please see Debugging in WordPress for more information. (This message was added in version 2.0.0.) in /home/crtivo5/4i.design/wp-includes/functions.php on line 6114
Web analytics – The 4I.Design

Web analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. What we care...

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Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

What we care about – as designers:

This process provides a gateway for your organization to become invested in what your customers are doing online and why.
The first step requires articulating what you want out of the data, expressing your goals and intent for what you want to measure.
Knowing where you want to go can help you structure your content, analyze campaigns, segment your visitors, and measure your commerce and process tools.
Translate all of the data into a short report people will want to read, avoiding analytics jargon and visualizing as much data as you can.
Regularly share reports to internal stakeholders.
Implement and act on the knowledge, focusing on small course corrections that can have a big impact.

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