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Personas – The 4I.Design

Personas

A persona in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in ...

A persona in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.

Representative human profiles based on archetypal descriptions of users from research
Crafted from information collected from real users through sound field research and captures common behaviors in meaningful and relatable profiles.
They are useful in humanizing design focus, testing scenarios, and aiding in design communication.
Human descriptions facilitate easy empathy and communication, while distinctions create useful targets for responsible design.
Affinity diagramming or other methods can be used to cluster similarities across users to form archetypes.
Personas are typically page-length descriptions, with a name, a photo, and a story describing key aspects of life, goals, and behaviors.
Personas are used as a lasting human reference by teams throughout all phases of the project.
Provide a persuasive human reference when communicating research summaries and scenarios to clients.

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