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Mental Model Diagrams – The 4I.Design

Mental Model Diagrams

A framework aligning task behaviors, beliefs, and emotions with product and service features. Can help you articulate root causes behind behaviors...

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A framework aligning task behaviors, beliefs, and emotions with product and service features.

Can help you articulate root causes behind behaviors and develop solutions that deeply resonate with people.
Diverse groups identified for study are called task-based audience segments, each usually comprised of at least four people.
Diagrams are built from the bottom up, using singularly focused behaviors, beliefs, and emotions derived from interviews or diary studies.
The top half of the diagram represents the behaviors, beliefs, and emotions people have as they set out to accomplish a task.
The bottom half of the diagram represents the features, product, and service offering.
The goal is to help teams make appropriate product development strategies that align with how people already approach problem solving in their daily lives.

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