An interview in qualitative research is a conversation where questions are asked to elicit information. The interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series of usually brief questions and answers. They can be contrasted with focus groups in which an interviewer questions a group of people and observes the resulting conversation between interviewees, or surveys which are more anonymous and limit respondents to a range of predetermined answer choices. In phenomenological or ethnographic research, interviews are used to uncover the meanings of central themes in the life world of the subjects from their own point of view.


By Desigeers, For Designers ✍️

The 4i.Design Meant to serve the vaiarity of designers and problem solvers around the world, this make us in a need for more and more content to be added on daily baises.

Take a step & support others by contributing and sharing helpful content as well.

Share Something

Trending 🔥

Few topics are on fire!

centered,lean,sprint,design sprint,Thinking,SIT,design,Design thinking,lean ux,design sprint foundations,methodology,centered design,ui,Human perceptions