Human-centered design (HCD) is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing the solution.

Methods created by design companies

Every design firm or organization has their own design process. Different disciplines use slightly different language and techniques, but ultimately all these processes are very similar.

1. Inspiration

The ultimate goal here is to understand the problem different aspects.

  1. Interviews: Expert interviews, Users interviews, Stack-holders interviews, Group interviews, Body language, 5 Why?
  2. Audience: Groups, Empathy maps, Personas, Mental Models, Use cases and User Stories, Story Boards, Services Blueprint, Touchpoints, Triggers, and Hooks.
  3. Desk Research: Quantitative Data, Competitors Analysis, Lighting Demos / Imageboard.


Defining the challenges and figure out how problems could be solved.

  1. Challenges: How might we, Long-term goal, Design Questions, Business Stuff.
  2. Solutions: The Map, Card Sharing, Voting Dots, Design Principles, Hooks, The Concept.
  3. Let’s Do it: Data Gathering (Principles, Inspiration, Human, Technologies).


Time to implement, test and iterate the different solutions.

  1. Build: Sketch, Rapid Prototyping, Prototypes, Interactions.
  2. Test: Usability Evaluation, Feedback sessions, User Testing, A/B Testing.
  3. Iterate: Data Gathering & Design System (Principles, Inspiration, Human, Technologies).

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References & Further Readings About Human-centered design (HCD)

  1. Human-centered design - Wikipedia

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  2. Design Kit

    Design Kit is's platform to learn human-centered design, a creative approach to solving the world's most difficult problems.

  3. Mohamed Yahia — Experience Designer, Innovator & More!

    Experience Designer, Innovator, Entrepreneur & Digital Business Expert! Who Believe That Every & Each Single Moment Meant To Be Designed.

  4. IDEO's Human Centered Design Process: How to Make Things People Love | UserTesting Blog

    How does IDEO design things people love? Learn the six phases of IDEO's human centered design process, and how observation and empathy lead to creative solutions.

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