Human-centered design (HCD) is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing the solution.


Methods created by design companies

Every design firm or organization has their own design process. Different disciplines use slightly different language and techniques, but ultimately all these processes are very similar.

1. Inspiration

The ultimate goal here is to understand the problem different aspects.

  1. Interviews: Expert interviews, Users interviews, Stack-holders interviews, Group interviews, Body language, 5 Why?
  2. Audience: Groups, Empathy maps, Personas, Mental Models, Use cases and User Stories, Story Boards, Services Blueprint, Touchpoints, Triggers, and Hooks.
  3. Desk Research: Quantitative Data, Competitors Analysis, Lighting Demos / Imageboard.

2.Ideation

Defining the challenges and figure out how problems could be solved.

  1. Challenges: How might we, Long-term goal, Design Questions, Business Stuff.
  2. Solutions: The Map, Card Sharing, Voting Dots, Design Principles, Hooks, The Concept.
  3. Let’s Do it: Data Gathering (Principles, Inspiration, Human, Technologies).

3.Implementation

Time to implement, test and iterate the different solutions.

  1. Build: Sketch, Rapid Prototyping, Prototypes, Interactions.
  2. Test: Usability Evaluation, Feedback sessions, User Testing, A/B Testing.
  3. Iterate: Data Gathering & Design System (Principles, Inspiration, Human, Technologies).

Human-centered design (HCD)'s Principles, Methods & More

Methods

Nudge theory

Nudge is a concept in behavioural economics, political theory, and behaviou...

Task Flow

A series of steps (“flow”) that users complete for a specific task. It...

Think-Aloud Protocol

Think-aloud (or thinking aloud) protocol (also talk-aloud protocol) is a pr...

Focus group

A focus group is a small, but demographically diverse group of people and w...

Contextual Design

Contextual design (CD) is a user-centered design process developed by Hugh...

Principles

Nudge theory

Nudge is a concept in behavioural economics, political theory, and behaviou...

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References & Further Readings About Human-centered design (HCD)

  1. Human-centered design - Wikipedia

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    en.wikipedia.org


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