Red Effect
A tendency to perceive women wearing red as more attractive and men wearing...
Principles
Design Principles and its core vision.
Discover More ContributeSignal-to-Noise Ratio
The ratio of relevant to irrelevant information in a display. The highest p...
Uniform Connectedness
Elements that are visually connected are perceived as more related than ele...
Closed World
The Closed World principle dictates that when innovating and solving a prob...
Path of Most Resistance (PoMR)
In nature, water cascading down a mountain will always follow the path of l...
Function Follows Form (FFF)
Back in the early ’90’s, a group of psychologists, led by Ronald Finke,...
Cross-functional teams
Cross functional teams are groups consisting of people from different funct...
Interaction Design Patterns
Interaction design patterns are design patterns applied in the context huma...
Three-Dimensional Projection
A tendency to see objects and patterns as three-dimensional when certain v...
Savanna Preference
A tendency to prefer savanna-like environments to other types of environme...
von Restorff Effect
The von Restorff effect, also known as the "isolation effect", predicts tha...
Uncertainty Principle in Design
The act of measuring certain sensitive variables in a system can alter them...
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