Nudge theory
Nudge is a concept in behavioural economics, political theory, and behaviou...
Iteration
Methods, Principles, Resources & More.
Explore Resoruces IntroductionRedundancy
The use of more elements than necessary to maintain the performance of a sy...
Red Effect
A tendency to perceive women wearing red as more attractive and men wearing...
User Journey Mapping
User Journey Mapping is a common Design Sprint method that maps out a user...
Uniform Connectedness
Elements that are visually connected are perceived as more related than ele...
Design Patterns Introduction
In essence, patterns are structural and behavioral features that improve th...
Three-Dimensional Projection
A tendency to see objects and patterns as three-dimensional when certain v...
Uncertainty Principle in Design
The act of measuring certain sensitive variables in a system can alter them...
GOMS
GOMS is a model of human performance and it can be used to improve human-co...
Weakest Link
The use of a weak element that will fail in order to protect other elements...
Common Fate (Gestalt Laws)
Elements that move in the same direction are perceived to be more related t...
Alignment & Proximity
The placement of elements such that edges line up along common rows or colu...
Tips & Stories
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