Nudge theory
Nudge is a concept in behavioural economics, political theory, and behaviou...
Methods, Principles, Resources & More.
Explore Resoruces IntroductionNudge is a concept in behavioural economics, political theory, and behaviou...
The use of more elements than necessary to maintain the performance of a sy...
A tendency to perceive women wearing red as more attractive and men wearing...
User Journey Mapping is a common Design Sprint method that maps out a user...
Elements that are visually connected are perceived as more related than ele...
In essence, patterns are structural and behavioral features that improve th...
A tendency to see objects and patterns as three-dimensional when certain v...
The act of measuring certain sensitive variables in a system can alter them...
GOMS is a model of human performance and it can be used to improve human-co...
The use of a weak element that will fail in order to protect other elements...
Elements that move in the same direction are perceived to be more related t...
The placement of elements such that edges line up along common rows or colu...
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