Desirability Testing
Gauging first-impression emotional responses to product and service designs...
Inspiration
All The Research and Discovery related methods, principles, resources & More.
Explore Resoruces IntroductionDesign Ethnography
Design ethnography is ethnographic qualitative research set within a design...
Customer Experience Audit
Capturing the day-to-day context in which people engage with your product o...
Cultural Probes
Cultural probes (or design probes) is a technique used to inspire ideas in ...
Contextual inquiry
Contextual inquiry is a semi-structured interview method to obtain informat...
Contextual Design
Contextual design (CD) is a user-centered design process developed by Hugh...
Content Inventory and Audit
A content inventory is a collection of data about your content. Unlike the ...
Content Analysis
Content analysis is a research method for studying documents and communicat...
Competitive Testing
Research to evaluate the usability and learnability of your competitors’ ...
Cognitive Map
A cognitive map (sometimes called a mental map or mental model) is a type o...
Card Sorting
Card sorting is a method used to help design or evaluate the information ar...
Behavioral Mapping
This is used to document observable human activities and personal character...
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