Scenarios

Scenarios describe the stories and context behind why a specific user or us...

Personas

A persona in user-centered design and marketing is a fictional character cr...

Mind Mapping

A mind map is a diagram used to visually organize information. A mind map i...

Laddering

An interviewing technique that reveals connections between a product’s ch...

Interviews

An interview in qualitative research is a conversation where questions are ...

Focus group

A focus group is a small, but demographically diverse group of people and w...

Eye tracking

Eye tracking is the process of measuring either the point of gaze (where on...

Tips & Stories

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UX Whiteboard: Learn the Effort/Impact Matrix Tool

Make your workplace more innovative

The Psychology of color and emotional design

Guide to Design Sprint

7 free sites to create the perfect color palette 🎨

The UX Honeycomb is a famous visualization of the seven components of the user experience.

Guide to Mobile App Design – 10 Quick & Actionable UI UX Tips

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Books

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