Nudge theory
Nudge is a concept in behavioural economics, political theory, and behaviou...
Ideation
Methods, Principles, Resources & More.
Explore Resoruces IntroductionRedundancy
The use of more elements than necessary to maintain the performance of a sy...
Red Effect
A tendency to perceive women wearing red as more attractive and men wearing...
User Journey Mapping
User Journey Mapping is a common Design Sprint method that maps out a user...
How Might We
The âHow Might Weâ or HMW method is an essential Design Sprint methodol...
HMW Sharing and Affinity Mapping
Affinity Mapping is a Design Sprint method that frequently follows Lightnin...
Closed World
The Closed World principle dictates that when innovating and solving a prob...
Path of Most Resistance (PoMR)
In nature, water cascading down a mountain will always follow the path of l...
Function Follows Form (FFF)
Back in the early â90âs, a group of psychologists, led by Ronald Finke,...
Interaction Design Patterns
Interaction design patterns are design patterns applied in the context huma...
Design Patterns Introduction
In essence, patterns are structural and behavioral features that improve th...
Three-Dimensional Projection
A tendency to see objects and patterns as three-dimensional when certain v...
Tips & Stories
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