Scarcity
Items and opportunities become more desirable when they are perceived to be...
Ideation
Methods, Principles, Resources & More.
Explore Resoruces IntroductionShaping
A technique used to teach a desired behavior by reinforcing increasingly ac...
Storytelling
A method of creating imagery, emotions, and understanding of events through...
Similarity
Elements that are similar are perceived to be more related than elements th...
Stickiness
A method for dramatically increasing the recognition, recall, and unsolicit...
Threat Detection
An ability to detect threatening stimuli more efficiently than nonthreateni...
Nudge theory
Nudge is a concept in behavioural economics, political theory, and behaviou...
Redundancy
The use of more elements than necessary to maintain the performance of a sy...
Red Effect
A tendency to perceive women wearing red as more attractive and men wearing...
User Journey Mapping
User Journey Mapping is a common Design Sprint method that maps out a user...
How Might We
The âHow Might Weâ or HMW method is an essential Design Sprint methodol...
HMW Sharing and Affinity Mapping
Affinity Mapping is a Design Sprint method that frequently follows Lightnin...
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