Laddering

An interviewing technique that reveals connections between a product’s ch...

Interviews

An interview in qualitative research is a conversation where questions are ...

Focus group

A focus group is a small, but demographically diverse group of people and w...

Eye tracking

Eye tracking is the process of measuring either the point of gaze (where on...

Elito Method

The Elito method was the first analysis method we used, and it is basically...

Diary Studies

Diary studies are a form of longitudinal research(research that takes place...

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UX Whiteboard: Learn the Effort/Impact Matrix Tool

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The Psychology of color and emotional design

Guide to Design Sprint

7 free sites to create the perfect color palette 🎨

The UX Honeycomb is a famous visualization of the seven components of the user experience.

Guide to Mobile App Design – 10 Quick & Actionable UI UX Tips

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