A content inventory is a collection of data about your content. Unlike the content audit, which is qualitative, the inventory is quantitative. It’s a comprehensive list – typically a spreadsheet – of all content assets, ideally across all content types, channels, and distribution formats.
- Everything a customer can read, watch, interact with, or listen to can be considered content.
- A content inventory tells you what your content is; an audit recommends what it should be
- Perform an inventory and audit:
- When beginning a website redesign
- When merging multiple sites or splitting up into smaller, niche sites
- When preparing content for multichannel distribution or a Content Management System (CMS)
- A content inventory organizes assets into a spreadsheet of content items and attributes.
- A quantitative content audit assesses the attributes of “Governance,” including ownership, copyright, and creative details.
- The qualitative content audit rates “Content Quality” criteria such as credibility, originality, accuracy, and relevance to identify unifying themes and patterns across content sources.