By now UX researchers are familiar with the importance of understanding the usage context of an interface–the physical environment where people are normally using an interface. Remote research opens the door to conducting research that also happens at the moment in people’s real lives when they’re performing a task of interest. This is possible because of live recruiting (the subject of Chapter 3), a method which that allows you to instantly recruit people who are right in the middle of performing the task you’re interested in, using anything from the Web to text messages. Time-awareness in research makes all the difference in user motivation: it means that users are personally invested in what they’re doing, because they’re doing it for their own reasons, not because you’re directing them to; they would have done it whether or not they were in your study.


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